Cookie Policy

INTRODUCTION

This website https://www.vixiiworld.comuse cookies, pixel tags, web beacons, and other web technologies such as CAPTCHA’s to improve the website’s performance, to enhance your browsing experience and to protect the website against ‘spam bots’. Certain areas of the website also use cookies to understand more about you, so we can offer you more personalized and enhanced browsing experience. We use a simple counter, without storing any information on your device, to count the number of visitors who accept or decline our cookies.

You can find out more about cookies and how to manage them in the information below. You can change your cookie settings and disable some or all cookies for the website by changing your browser settings so that cookies cannot be placed on your device.

If you have any questions in relation to the cookies, we use please Contact Us.

WHAT ARE WEB BEACONS?

DAWN HAVEN JEWELLERY PRIVATE LIMITED (VIXII) may advertise on third-party websites either using our company or through a brand name. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as “web beacons”, or “action tags”, which count visitors who have come to the website after being exposed to a DAWN HAVEN JEWELLERY PRIVATE LIMITED (VIXII) banner ad on a third-party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who visit the website, to gauge the effectiveness of our ads.

WHAT IS A COOKIE?

A ‘cookie’ is a technology that allows a website to store tokens of information (an ‘identifier’) in your browser used by the website while you are on the website. Cookies are then sent back to the website on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving and enhancing the user experience. Cookies may tell us, for example, whether you have visited the website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests. These ads may either be on the basis of your previous visits to the website or alternatively, based on cookies in your browser.

When you visit the website, you are given the opportunity to: (i) accept all cookies used on the website; (ii) accept certain categories of cookies and decline others; or (iii) decline all cookies. If you have accepted our use of some or all cookies, the information related to those cookies alone are collected and used by the website. Please note that your consent to accept or to decline cookies is limited to the https://www.vixiiworld.com/ website and to any other pages, which may be hyperlinked to our website. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy on those websites. If you have any questions, please Contact Us.

We place only essential / strictly necessary cookies without your consent. We will not place performance, functional or marketing / targeting cookies, or use similar technologies that collect personal data, until you have given your consent by a clear affirmative action (such as clicking “Accept” for a category). Continued browsing, pre-ticked boxes or inaction are not treated as consent, and the option to decline is presented as prominently as the option to accept. For users in India, this consent is obtained in accordance with section 6 of the Digital Personal Data Protection Act, 2023 (“DPDPA”), and our Privacy Notice explains how we process personal data collected through cookies.

CATEGORIES OF COOKIES

There are two broad categories of cookies:

First party cookies, served directly by us to your device.
Third-party cookies, which are served to us by a third party on our behalf.

Cookies can remain on your digital device for different periods of time. Some cookies are ‘session cookies’, which means that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, which means that they survive even after your browser is closed. These ‘permanent cookies’ can be used by the website to recognize your digital device when you open your browser and access the website again.

COOKIES THAT WE USE

Our website uses cookies that broadly perform the following four functions:

Essential / strictly necessary cookies, which are essential to the functioning of the website and your use thereof;
Performance cookies, which help us measure the website’s performance and improve your experience. In using performance cookies, we do not store any personal data and only use the information collected through these cookies in aggregated and in an anonymised form;
Functional cookies, which allow us to enhance your user experience (for example by remembering any settings you may have selected); and
Marketing / targeting cookies, which we use to track user activity and sessions to enable us to deliver a more personalized and enhanced user experience and service. Marketing cookies are set by third parties with whom we execute marketing campaigns. These allow us to provide marketing data relevant to you. If you identify yourself to us (e.g., filling out a form / signing up to receive email updates, etc.), DAWN HAVEN JEWELLERY PRIVATE LIMITED (VIXII) collects this information and uses the data to aid appropriate marketing communications to be sent to you. Additionally, this information is added to your personal marketing profile and score, which is used to measure campaign effectiveness and to provide content and offer services that are relevant to you.

In addition, we also utilise cookies on certain pages of the website to communicate with third party data suppliers in order to extrapolate your digital behaviour. This helps us to understand and target more relevant advertising in the future. This information may include demographics, online behaviour, product interests and lifestyle. Where it is not aggregated and anonymised, and so constitutes personal data, it is collected and used only with your consent to marketing / targeting cookies. Targeting and tracking cookies are offered via trusted third-party suppliers. Should you require more information regarding our suppliers and how these cookies operate please do not hesitate to Contact Us.

A list of the cookies we use, including the provider, category, purpose and duration of each cookie, is available in the table below.

We do not use performance, functional or marketing / targeting cookies to track, behaviourally monitor or serve targeted advertising to children (in India, individuals under 18 years of age).

HOW TO DELETE OR CONTROL COOKIES

At all times, you have the right to choose whether or not to accept cookies. We explain how you can exercise this right below. However, please note that if you choose to refuse cookies, you may not be able to utilise the full functionality of the website.

You can change your cookie settings at any time by clicking the Customize Cookies button at the top of this policy. You can withdraw your consent to any category of cookies at any time, as easily as you gave it, through the same settings.

As an alternative, you can block all cookies by activating the relevant setting on your browser (each browser offers a different functionality for this purpose) that allows you to refuse all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

If you accept some or all cookies on the website, you still have the option of setting your browser to notify you when you receive a cookie so that you may determine whether to accept it or not.

Please note that control on this aspect ultimately vests with you, the user.

COOKIES SET IN THE PAST

If you withdraw your consent to one or more categories of cookies, this will not affect the lawfulness of processing carried out before the withdrawal. From the moment your settings are updated, we will stop using the disabled cookies to collect any further information, and we will (and will require our third-party providers to) stop processing and erase the personal data collected through those cookies within a reasonable time, unless its retention is required by law.

AMENDMENTS TO COOKIE POLICY

We will occasionally update this cookie policy to reflect changes in our practices and services. When we post changes to this cookie policy, we will revise the “Last Updated” date at the bottom of this cookie policy. If we make any material changes in the way we collect, use, and / or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this cookie policy or any of our other policies.

If you have any questions or concerns about the cookie policy, please do not hesitate to contact us at care@vixiiworld.com.

Every cookie we use

Strictly necessary

Always on

These make the shop work. Without them your bag empties between pages, you cannot stay signed in, and we cannot remember that you asked us not to use the other categories. They are exempt from consent under PECR, which is why there is no switch for them.

Name	Set by	What it does	Expires
`VIXII_cart`Local storage	VIXII	Holds what is in your bag.	Until you clear it
`VIXII_storefront_cart_id`Local storage	VIXII	Links your bag to Shopify so checkout knows what you chose.	Until you clear it
`VIXII_cart_reservation`Local storage	VIXII	Holds a one-of-a-kind piece for you while you finish checking out.	4 hours
`vx_customer`	VIXII	Keeps you signed in to your account.	30 days
`vx_auth`	VIXII	Tells the page you are signed in so it can show your account menu.	30 days
`vixii_consent`	VIXII	Remembers your cookie choice so we can act on it before the page loads.	180 days
`vixii_cookie_consent`Local storage	VIXII	The full record of which categories you allowed, and when you chose.	Until you clear it
`vixii_region`	VIXII	Your country code, so we apply the right privacy rules and show the right currency. No more precise than the country.	Session
`vx_country`	VIXII	The country you selected, for pricing, duty and delivery.	180 days
`_shopify_y, _shopify_s`	Shopify	Runs the checkout and keeps your order together while you pay.	1 year / 30 minutes

VIXII_cart

Holds what is in your bag.

VIXII · Until you clear it · Local storage

VIXII_storefront_cart_id

Links your bag to Shopify so checkout knows what you chose.

VIXII · Until you clear it · Local storage

VIXII_cart_reservation

Holds a one-of-a-kind piece for you while you finish checking out.

VIXII · 4 hours · Local storage

vx_customer

Keeps you signed in to your account.

VIXII · 30 days

vx_auth

Tells the page you are signed in so it can show your account menu.

VIXII · 30 days

vixii_consent

Remembers your cookie choice so we can act on it before the page loads.

VIXII · 180 days

vixii_cookie_consent

The full record of which categories you allowed, and when you chose.

VIXII · Until you clear it · Local storage

vixii_region

Your country code, so we apply the right privacy rules and show the right currency. No more precise than the country.

VIXII · Session

vx_country

The country you selected, for pricing, duty and delivery.

VIXII · 180 days

_shopify_y, _shopify_s

Runs the checkout and keeps your order together while you pay.

Shopify · 1 year / 30 minutes

Preferences

Always on

Small things the site remembers so it stops asking. These are written on your device and are never sent to anyone else. Clearing your browser data removes them.

Name	Set by	What it does	Expires
`myshop_wishlist_ids`Local storage	VIXII	The pieces you have saved to your wishlist.	Until you clear it
`recently_viewed_products_data`Local storage	VIXII	The last few pieces you looked at, so we can show them again.	Until you clear it
`vixii_display_country`Local storage	VIXII	The currency you chose to browse in.	Until you clear it
`vixii_popup_state_v12, vixii_spin_state_v1`Local storage	VIXII	Remembers that you have already seen or closed an offer, so it does not reappear.	Until you clear it
`VIXII_gift_note, VIXII_discount`Local storage	VIXII	Your gift message and any discount code, kept until checkout.	Until you clear it
`vx.kira.thread, vx.kira.reward, vx.kira.greeted`Local storage	VIXII	Keeps your conversation with Kira, our assistant, so it does not restart on every page.	Until you clear it

myshop_wishlist_ids

The pieces you have saved to your wishlist.

VIXII · Until you clear it · Local storage

recently_viewed_products_data

The last few pieces you looked at, so we can show them again.

VIXII · Until you clear it · Local storage

vixii_display_country

The currency you chose to browse in.

VIXII · Until you clear it · Local storage

vixii_popup_state_v12, vixii_spin_state_v1

Remembers that you have already seen or closed an offer, so it does not reappear.

VIXII · Until you clear it · Local storage

VIXII_gift_note, VIXII_discount

Your gift message and any discount code, kept until checkout.

VIXII · Until you clear it · Local storage

vx.kira.thread, vx.kira.reward, vx.kira.greeted

Keeps your conversation with Kira, our assistant, so it does not restart on every page.

VIXII · Until you clear it · Local storage

Analytics

You can switch this off

These tell us how many people visit, which pages they read, and where the site frustrates them. We use it to decide what to fix. They stay within VIXII and our two measurement providers; nothing here is used to advertise to you. Turning it off costs you nothing.

Name	Set by	What it does	Expires
`vixii_analytics_identity`Local storage	VIXII	Joins the pages you view in one visit into a single session, so we can see a journey rather than isolated hits.	Until you clear it
`_ga, _gid`	Google Analytics	Counts visits and tells us which pages and traffic sources bring people to the shop.	2 years / 24 hours
`_clck, _clsk`	Microsoft Clarity	Records anonymised heatmaps and scroll behaviour so we can see where a page loses people.	1 year / Session

vixii_analytics_identity

Joins the pages you view in one visit into a single session, so we can see a journey rather than isolated hits.

VIXII · Until you clear it · Local storage

_ga, _gid

Counts visits and tells us which pages and traffic sources bring people to the shop.

Google Analytics · 2 years / 24 hours

_clck, _clsk

Records anonymised heatmaps and scroll behaviour so we can see where a page loses people.

Microsoft Clarity · 1 year / Session

Marketing

You can switch this off

These let us measure whether our advertising works, and show our pieces to people with similar tastes on Meta and Google. Turning this off does not mean you see fewer ads. It means the ones you see are less likely to be ours, and less likely to be relevant.

Name	Set by	What it does	Expires
`_fbp`	Meta	A random browser identifier Meta uses to tell whether an ad led to a visit.	90 days
`_fbc`	Meta	Stores the reference from a Meta ad you clicked, so that visit can be matched back to the ad.	90 days
`vixii_fbclid`Local storage	VIXII	A backup copy of that same ad reference, kept because checkout runs on a different domain and would otherwise lose it.	90 days
`vixii_anon_id`Local storage	VIXII	A random number for your browser, sent to Meta so it can tell whether the person who saw an ad is the person who bought. It is not your name and is not linked to your account.	Until you clear it
`_gcl_au`	Google	Records that a Google ad led to a visit, so the conversion can be attributed.	90 days
`_gcl_aw, _gcl_gb`	Google	Stores the reference from a Google ad you clicked, so a purchase can be matched back to that ad.	90 days
`vixii_gclid`Local storage	VIXII	A backup copy of that Google ad reference, kept because checkout runs on a different domain and would otherwise lose it.	90 days

_fbp

A random browser identifier Meta uses to tell whether an ad led to a visit.

Meta · 90 days

_fbc

Stores the reference from a Meta ad you clicked, so that visit can be matched back to the ad.

Meta · 90 days

vixii_fbclid

A backup copy of that same ad reference, kept because checkout runs on a different domain and would otherwise lose it.

VIXII · 90 days · Local storage

vixii_anon_id

A random number for your browser, sent to Meta so it can tell whether the person who saw an ad is the person who bought. It is not your name and is not linked to your account.

VIXII · Until you clear it · Local storage

_gcl_au

Records that a Google ad led to a visit, so the conversion can be attributed.

Google · 90 days

_gcl_aw, _gcl_gb

Stores the reference from a Google ad you clicked, so a purchase can be matched back to that ad.

Google · 90 days

vixii_gclid

A backup copy of that Google ad reference, kept because checkout runs on a different domain and would otherwise lose it.

VIXII · 90 days · Local storage

Staff cookies

These are only ever set for VIXII staff signed in to our own tools. As a shopper you will never carry them. They are listed here so this page is a complete account rather than a partial one.

Name	Set by	What it does	Expires
`vx_admin`	VIXII	Signs a VIXII staff member into the admin dashboard.	7 days
`vx_preview`	VIXII	Lets staff view unpublished pages before they go live.	Session

vx_admin

Signs a VIXII staff member into the admin dashboard.

VIXII · 7 days

vx_preview

Lets staff view unpublished pages before they go live.

VIXII · Session

You can also remove cookies yourself at any time through your browser settings, and refuse them there before you ever reach us. Doing so for the strictly necessary ones will stop the bag and sign-in working. If anything on this page is unclear, write to care@vixiiworld.com and a person will answer.

Last Updated: 6th Nov 2026